In my last article (read it here), I shared some mistakes people make that hurt their Personal Brands (and how to avoid them). Personal Branding can be related to “thinking of yourself as a company”, meaning that you need to be intentional in everything you do, online and offline, so you build trust with people. […]
When we talk about Personal Branding, we are far from referring that it comes down to a logo in the digital world: We are talking about reputation. How we are perceived by others dictates how much people will trust us or not, and business, whether it’s for entrepreneurs or authors, is all about building trust […]
The importance of developing your Personal Brand goes beyond just adding a way to sell your product/service. It’s a vital part of your business success. In the past, people thought of personal branding as something you did to sell yourself to others, from a vanity perspective. But now, we know that the exact opposite is […]
Marketing your Personal Brand is a crucial step in career or business development. Learn effective ways to make a positive impact on your community and build a stronger presence in your audience’s mind.
Before social media, a person’s influence was limited to their close network. Currently, anyone can show up in cyberspace, however, what made it easier to make you known to people outside of your personal and professional network, also brought the danger of exposing you without the proper intentionality risking unwanted public perception of yourself. Establishing […]
In the current, ever-changing business scenario, how can you keep expanding and ensuring your company’s relevance in the market? People only do business with those they know, like, and trust, and building trust is the ultimate goal of any Personal or Corporate Brand. Here are some ways you can use the power of your Personal […]
Everyone is talking about personal branding, but how can we use our personal brands to better connect with our consumers and leverage our organizations?
“People don’t buy what you do. They buy WHY you do it.” ~Simon Sinek
It is no longer enough to have excellent products and services in today’s corporate climate. Consumers nowadays want to know about the brand’s history, what makes it unique, and how it has evolved through time.
This book was written by an amazing human being, Maria Xenidou and it’s an enriching experience for young readers. We’ve met when I was doing her Personal Branding process and it was an instant connection. Maria is a greek author and she has achieved impressive milestones with her book: It was transformed into a movie screenplay by […]