The concept of a personal brand is gaining exponential proportions in today’s marketing. Not only do people want to know what you sell, but they also want to know who you are. According to studies, 40% of consumers are “purpose-driven”, so to speak, those who seek things that are in alignment with their lifestyle and values. In a nutshell, a strong personal brand has a significant impact on sales.
But how do you attract these mission-driven customers? It’s all about promoting your own unique identity.
Les Brown uses to say that in every conversation, in the very first minutes of it, people have only one focus in their minds, and it’s to know: “Who are you? What do you do? Why should they care?”
So, to create a brand story that engages, you must answer these 3 simple questions:
Who are you?
A serious personal branding process cannot define accurate strategies without digging deep and discovering who you really are, without filters. This is the core of all branding. Who are you? How do you want to be remembered? The first step in developing your personal brand is to identify your personal story which will create resonance and emotional bonds with your audience.
What do you do?
After identifying who you are and how you want to be remembered by your audience, now it’s time to let them know what you do. As simple as it may seem, people have a hard time trying to be everything to everybody, because of the fear of missing out. This only dilutes their message and chances are that the consumers who could really benefit from the solution they offer, may never hear from them.
Be specific about what you do, became a credible specialist for a well-defined niche, and focus on that.
Being a credible specialist is crucial to positioning yourself as a strong personal brand and building a solid reputation.
Why should they care?
“People don’t buy what you do. They buy ‘WHY’ you do it.” ~Simon Sinek
In an ocean of information and advertisements, why should customers take the time to read your posts?
That’s where brand recognition and relatability sets you apart from others. People are drawn to brands that they resonate with and can identify themselves with.
Why do you do what you do? What are the core feelings that move you into bringing your solution to the market? It can’t be only about making money and when it comes to branding and marketing, you should ask yourself these questions.
Defining well who you are as a brand and what your audience needs are crucial for attracting the ideal consumers. This develops brand value while also fostering genuine relationships.
The foundation to develop and grow a strong personal brand is to be true to your core values and know how to communicate them clearly through your branding and personal marketing strategies. This is what creates the brand awareness, reputation, and reach you want.
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Branding Manager at Hasmark Publishing
International Speaker | Bestselling Author