Secrets Every Business Owner Should Know To Build Influence And Leadership


Personal Branding and Business Branding Strategist | Marketing Specialist

Before social media, a person’s influence was limited to their close network.

Currently, anyone can show up in cyberspace, however, what made it easier to make you known to people outside of your personal and professional network, also brought the danger of exposing you without the proper intentionality risking unwanted public perception of yourself.

Establishing reputation, credibility, and increasing your audience doesn’t happen overnight: it takes time and tenacity but if you focus on adding value, you have the opportunity to progressively rank yourself as a thought leader in your area of expertise.

For anyone looking to be influential, here are some Personal Branding tips.

1. Influence Power Is The Definition Of Leadership

Being a powerful Personal Brand is primarily a matter of perception. You don’t need to rely on the credibility of an organization or a huge number of followers to be perceived as a leader. 

When it comes to their Personal Brand, the biggest mistake leaders make is assuming they don’t need to manage it. Everyone has a personal brand, the question is whether or not you’re strategically managing it or not. Leaders can build their own reputation, as well as the impact and influence they have on their audience, by being deliberate and proactive.

Leadership relies on building influence, and influence happens when people trust the value you deliver.

2. Own Your Expertise

In a world full of shallow professionals, being a specialist is a must. When it comes to being on top of your audience’s mind when they are making buying decisions, being scattered and over-diversified doesn’t help you to stand out from the crowd.

Coherency and consistency are queens if you want to build trust with your audience and be considered by them when they are pondering buying what your offer.

3. Become A Trustworthy Source

Becoming a reliable resource is a terrific strategy to establish authority in your niche. Make sure you provide your viewers with useful and valuable information. Don’t produce content for the sake of filling your platforms with a bunch of posts that don’t deliver insightful and life-changing/inspiring knowledge. 

People’s perceptions of your competence and credibility are strongly related to the quality of the content you share.

4. Find Your Unique Voice

Authenticity is paramount to building credibility and influence because you can’t sustain a fake version of yourself.

You can get inspiration from what others are doing but what works for them may not work for you so, to figure out your authentic, unique voice and approach, a deep investigation needs to be done so you can unveil your strengths and learn how to use them to be coherent in your promise and delivery. This is why it’s so important to do a serious Personal Brading Process that will help you find your authentic voice and how streamline your Personal Brand the right way.

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Danielle Martins

💡 Personal Branding & Business Branding Strategist | 🎯 Marketing Specialist | 🌍 Clients across 27 countries |📚 Bestselling Author | 🎤 International Speaker



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